Flash Entertainment opens Saudi Arabian headquarters in Riyadh

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  • Flash Entertainment’s legacy of over 400 major events and a network of global IPs will contribute to the rapid development of the Saudi entertainment sector
  • Flash Entertainment strives to create content that “reflects” the Kingdom’s population and meets market demand.

RIYADH, KSA: Flash Entertainment has officially opened its KSA headquarters in Riyadh with a commitment to contributing to the rapid growth of the entire Saudi entertainment industry and supporting the Kingdom’s goals of Saudization.

Leveraging the region’s heritage spanning 15 years, including hosting over 400 major events in partnership with global brands, associations and franchises, the strategic opening of Flash headquarters in Riyadh will foster a diverse economy. , the kingdom as a world-class live entertainment and tourist destination.

“Saudi Arabia is witnessing major changes in line with Saudi Vision 2030, realizing the goal of Saudi Arabianization. Entertainment will make a significant contribution to industry development, economic diversification and Saudization’s goal triple priority,” said John Reichlish, CEO of Flash Entertainment. .

“We will leverage what we have learned over the past 15 years to deliver major global events to meet market needs and create development opportunities that will help Saudi citizens shape the Kingdom’s entertainment industry. Demand for a wide range of entertainment concepts is very high, we are honored to be part of the Kingdom and hope to contribute by leveraging our network of global IP partners and AAA talent.”

Since its inception in 2008, Flash Entertainment has collaborated with global brands such as Disney, FIFA, NBA, UFC, WWE, and various international AAA music performers to create unmissable experiences. It has produced events of national significance, including official UAE National Day celebrations, cultural festivals such as Abu Dhabi’s Mother of the Nation festival, hundreds of community-focused showcases, and more than 10 million people in the Middle East. It has brought a smile to my face. From United Arab Emirates to Saudi Arabia, Jordan, Bahrain and Lebanon.

Flash Entertainment will host WWE Live! in 2014 and 2015 in Riyadh and Jeddah. will do so.

Over the past year, Flash has diversified into esports with events like the award-winning Dota 2 MENA Cup and organized Active Parks, an emirate-wide fitness initiative in Abu Dhabi. In 2021, Flash will also launch the Regional Artist Spotlight. This provides local musicians with a tailored platform to showcase their talent and increase exposure.


For more information on Flash Entertainment’s upcoming schedule of events, please visit https://www.flashentertainment.com/ or visit http://www.flashentertainment.com/.

About Flash Entertainment:

Flash Entertainment is the Middle East’s leading entertainment company, pioneering the future of events and experiences, including sporting events, music concerts and community events.

Since its founding in 2008, Flash Entertainment has built an unrivaled global reputation for always putting fans first. We host hundreds of major concerts, major sporting events, community and cultural events across thousands of event days for over 10 million people.

A key partner in the development of Abu Dhabi’s tourism and entertainment sector, developing and creating memorable experiences for both fans and partners.

Flash Entertainment manages a multi-million dirham asset portfolio, including Etihad Park on Yas Island in Abu Dhabi and the state-of-the-art, multi-purpose Etihad Arena.

For more information, please visit www.flashentertainment.com or email info@entertainment.com.