McDonald's threw technology out the window (well, its customers did)

TECHNOLOGY
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McDonald's cheeseburger

McDonald’s/Screenshot by Chris Matyszczyk

Much in the tech world likes to wear the cloak of inevitability.

Of course Web3 will succeed. everyone will want it. Because all VCs and tech companies want it.

But sometimes human life decides to twist in a different direction, and tech luminaries lose their (self-managed) luster.

Just a few years ago, technology seemed to take food under its metal wings and transform it into something very different.

The plant base was the problem. who did you argue with?

Fast food brands competed to see if they could pull off a fake meat Happy Meal or Whopper.When Beyond Meat, non-meat became cool food. It wasn’t necessarily healthier.Those things were still packed with calories.But it would save the world from the ill effects of cow shedding.

But recently, a very strange event has tested that notion. McDonald’s seems to have very quietly sent the McPlant Burger out into the pasture.

I tasted one of these and found it thoroughly enjoyable – pair it with a glass of wine and you could tell it was beef.

But American McDonald’s enthusiasts avoided it.

Try some post-match analysis.

The first thing that comes to mind is that vegans, vegetarians, and people with healthy lifestyles don’t go to McDonald’s often. Yet, especially during the pandemic, things like McDonald’s were often the only quick and cheap food source.

Why not at least try it? Why not thank the brains that went in there? Why not change the image of the meat-devouring Murikan?

Also: Tasted the 5 best vegan chicken nuggets

Die-hard vegetarians and vegan types objected that McPlant was cooked on the same grill as the meat version that would end the world.

But come on, I hear you smell. Perfectionism only goes so far. This was certainly a step in the direction of the saints.

Some may lean toward political explanations. Why did Cracker Barrel’s offering of plant-based sausages recently cause some alleged customers to accuse the company of “waking up, Lord?”

Did some Americans worry about their self-image just by being seen with a McPlant burger? Fear of being shunned by friends and neighbors? Uka

The mere thought is unsettling. But it can even lead to more difficult conclusions. Let’s see. What if the problem wasn’t the alleged awakening, but a depressing disbelief in science?

Also: McDonald’s wants customers to use the app for really pathetic reasons

Yeah, scientists created these burgers. They probably have Bill Gates chips.

Mine is to dig for possibilities, not to draw conclusions or tarnish. Do not touch.

Ultimately, I think it’s kind of like Apple vs. Android. Not many people are willing to switch. So unless McPlant managed to attract new customers to McDonald’s, it was doomed.

It’s easy to convince humans to meet strangers and use a new app that lets them yell at them, but hard to convince them to do something that might help the world.

It might make us think we deserve our destiny.

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